By: Steve Needel
P.S. Pala – screener questions have been around since we started doing marketing research. Whoever told you it was an online research phenomenon should be slapped, sent back to school, avoided like the...
View ArticleBy: Rob Couvillon
I think we’re still a long way from when we can do away with screeners, for a few reasons. There’s a suitability issue: some questions can’t be answered by “Big Data” and need a survey, and some...
View ArticleBy: edward04
One of the few questions senior marketing folk ask about Research Methodology in a debrief is: who did we talk to? Subtext: did we talk to the right people? Screening is extremely important, and often...
View ArticleBy: Scott Luck
Nice POV, Pala. I can definitely confirm that screening is not an online phenomenon and has been a part of the industry all the way back to sight screening in central locations and demo and interest...
View ArticleBy: Pala
Greg, Steve, Scott, Rob, Lenny, Annie Great comments. Thank you. As you can imagine, I dramatized the subject line / topic to make a point. I don’t expect screeners to go away in total. Its the bad...
View ArticleBy: Michel Floyd
If you have a behavioral tracking app that gathers all the answers you mentioned (dined out, flew, music use etc….) AND Apple will allow it into the AppStore you will have every MR company (plus the...
View ArticleBy: Matt Dusig
This topic has been around for 10 years. It’s amusing to see it arise again with the belief that mobile and big data solve the issue. Everyone agrees that we need to get rid of 10 minute screening...
View ArticleBy: Pala
Three years back people thought it was naive to think that mobile can be used to run meaningful surveys. Still many think it is only conceptual to collect behavioral data. But things are changing at...
View ArticleBy: Jay Roth
Screeners aren’t the issue. Poorly designed Screeners and poorly handled recruiting are the issue. RE Screeners — don’t make them the lengthy. Only ask the essential questions in a manner which does...
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